Book Blind Date Festival
Project type
Practicing Task
Category
Brand identity, Illustration
ABOUT
I designed the visual identity for the Book Blind Date Festival using a naïve illustration style: people hiding their faces behind books, yet still connected with one another. The idea reflects the festival’s unique concept—after finishing a book, every reader has to send feedback back to the book’s original owner. In this way, books become more than just stories; they become bridges that connect people.
CONTRIBUTION
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Generated concepts and set the art direction for both physical and digital communication.
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Created the illustration that became the festival’s key visual, capturing its playful and connective spirit.
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Delegated responsibilities to another graphic designer, ensuring smooth collaboration and consistent output.