Head & Shoulders
National Dandruff Free Day
Client
P&G Thailand,
Head&Shoulders
Industry
Category
Year
2025
ABOUT
Head & Shoulders wanted to launch a nation-wide campaign to boost sales and reinforce its position as the No.1 anti-dandruff shampoo. We started with a bold idea: “National No Dandruff Day.” From this day on, Thailand would change—because Head & Shoulders promised to make 100% of Thais dandruff-free.
This powerful concept then expanded into multiple campaign executions, turning the idea into a movement that was both memorable and impactful.
CONTRIBUTION
I worked hand-in-hand with the copywriter to shape the campaign’s big idea into compelling key visuals. From there, I designed the film—writing storyboards and overseeing the entire production until completion.
Beyond the main film, I expanded the campaign into other executions:
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Crisis Posters that revealed surprising facts about dandruff most people had never known.
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Big Cleaning Day Event, where we set out to wash hair across the nation—turning the promise of “National No Dandruff Day” into a real, tangible movement.
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37-series Billboards, the longest billboard series ever in Thailand, to showcase the grandeur of National No Dandruff Day.
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Wikipedia Page Creation, establishing an official presence online to inform the public about the day and reinforce its credibility.