Book Blind Date Festival

ABOUT

This paper-cut artwork was inspired by two simple keywords: delicious and Northern Thailand. Just like the delicate process of blending tea, the craft of paper-cutting became the perfect technique to represent the care, patience, and artistry behind the brand. The result is a visual identity that feels both refined and deeply rooted in local culture.

CONTRIBUTION

• Generated concepts and set the art direction for both physical and digital communication materials.

• Created the illustration that became the festival’s key visual, capturing its unique character and charm.

• Delegated tasks to another graphic designer, ensuring smooth collaboration and a consistent visual outcome.